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“How
High Would
Your Profits Soar If You Had
A Professional Copywriter On-Call Who...
Answered
your questions about ad copy and persuasion... and showed you proven ways to
fire-up prospects eager to stuff
cash in your pockets?
Wrote
attention-seizing headlines and high-impact bullets for your ads that ‘reach
out and grab your prospects by the eyeballs’?
Critiqued
your sales letters, video scripts, autoresponder emails... and every
other piece of sales copy you write?
And
brainstormed marketing strategy with you... to help
you dominate your niche and crush your
competition?” From the Desk of Alex Cohen The On-Call Copywriter

Dear Internet Marketer,
If you're like most Internet
Marketers, you write your own sales copy.
And that’s
good...
... you know your
prospects like the back of your hand... their thoughts, their problems,
their deepest desires.
Truth is, you're the
best person in the universe to write your ads... because your message is
straight from
“your heart” to theirs!
But you also
know...
... compelling
your prospects to buy isn’t luck or magic – it’s a science.
... the
difference in sales between a poorly-written ad and a well-written
ad can be wider than the Grand Canyon.
... relying on a
poor ad to make sales is like expecting wild birds to visit an empty
bird feeder.
Yes, you must use proven persuasion tactics to be successful
And that’s the
rub.
Without spending
numerous hours studying the craft...
... it’s
near-impossible to write high-performing copy.
And having copy
written for you is expensive. It can cost $5,000 and up to have a
professional copywriter write you a cash-sucking sales letter.
But here's the
good news...
I’ve given this
dilemma a lot of thought, and in just a minute, I’ll explain the perfect
solution.
Who am I?
Hi, I'm Alex Cohen, copywriter and
marketing strategist.
I've been at this
“game”
for
over four years
And during that time
I've...
... gotten response rates as high as 13.3%
... sold various products and services ranging up
to $1,497
... and
written copy in diverse markets
including internet marketing, pregnancy, public speaking, copywriting
and business selling.
Also during that time, I've studied hundreds of
ads, seeing what works and doesn't work.
And one glaring fact is abundantly clear...
... internet marketers are leaving money on
the table. Big Time.
I see these same 10 mistakes over and over
again...
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The Top 10 Persuasion Tactics Internet Marketers Leave Out Of
Their
Sales Copy
1. Using words that prompt mental imagery. It’s
necessary to create pictures in your prospect's mind. They
make a deep impression and stir up the emotions you want your
reader to feel.
2. Addressing the prospect’s driving emotion. It’s vital to determine what your prospect
thinks will fix his problem... and then explain how your
product solves it.
3. Communicating uniqueness. Competition on the Internet
is fierce. It’s like trying to shout above a jet engine. To
be heard, you must forcefully tell your prospect what’s
different about your product and how it benefits him.
4. Fully describing benefits. Besides telling your
prospect what your product does for him... you must
also explain what it means in his life.
5. Using an attention-getting headline. If your headline
doesn’t stop your prospect dead in his tracks, your sales
piece won’t get read. And if your ad doesn’t get read, it’s
impossible to make the sale.
6. Including curiosity in your bullets. It’s not
enough to simply list the benefits of your product. Add
elements of curiosity so powerful they keep your
prospect up at night wondering “what in the heck” you were
talking about.
7. Creating urgency. Nothing depresses sales on the
Internet more than inertia. Most people live in “I’ll do it
tomorrow” mode. To create urgency, give your prospect a
reason to take action immediately. (Fear of loss is
good for this purpose.)
8. Addressing objections. Your reader is looking for a
reason to say “no” to your offer and go along on his merry way.
Anticipate the places in your copy where his objections will
occur and answer them there.
9. Making your offer irresistible. Include
believability elements in your ad and establish overwhelming
value in your prospect’s mind. The offer should be so
compelling, so irresistible, only an idiot would refuse to accept
it.
10. Being conversational. Forget everything your “tight
ass” English teacher taught you about proper
writing. Instead, write to your prospect like you talk.
As if you’re sitting in a restaurant eating dinner and having
a conversation.
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A moment ago, I mentioned
there’s a perfect solution to your dilemma. And here it
is...
Introducing “On-Call Copywriting”
On-Call
Copywriting means you have a professional copywriter
“in the stable,
all tacked up and ready to ride”... whenever you need
one.
Or more simply put, you have me. I’m yours and
ready to...
 Answer Your
Questions About Copy And Persuasion
Have you ever
wished you had a professional copywriter sitting there with you as you
write sales copy? Having me on-call is the next best thing.
Ask me anything.
Anytime. I’m normally on or near a computer 12 hours a day (Noon to
Midnight EST)... and I reply promptly.
The Objective: To create a firestorm of buyers
eager to open their wallets and
shove you their credit cards.
Write Your
Headlines And Bullets
These two copy
elements alone can transform a wimpy, persuasion-deprived sales piece
into a brutal, control-busting cash machine.
Conversions can jump two, three times, even more just by improving the
headline.
And high-impact bullets can help almost as much.
“Skimmers” read bullets, and many times your prospect buys on the
strength of just one bullet alone.
The Objective:
To
siphon cash from willing customers and leave them tingling with
excitement to buy more.
Critique Your
Sales Pieces
I review your
sales letters, landing pages, WSOs, autoresponder emails, squeeze pages,
pay per click ads, video scripts, banners, press releases... any sales
copy you create... and help you optimize its ability to persuade.
In some cases, my
10-point “Turbo-Charged Copy Review” is enough to infuse your sales piece
with profit-producing power. Other times my complete “54-Point Copy
Makeover” does the trick.
The Objective: To
turn your advertising into a roaring tidal wave of
surging profits.
Brainstorm
Marketing Strategy With You
It’s amazing what a fresh perspective can do. It’s easy to get “tunnel vision” and no longer see the forest for
the trees.
I wipe away the fog and help you see clearly
again.
Sometimes I suggest strategies and tactics you
may not have considered. Other times, I show you how to fine-tune
what you’re already doing.
The Objective: To
be your go-to guy and help you create powerful,
cash-sucking marketing strategies.
Here's the bottom line...
With me poised and ready, you have an
experienced, knowledgeable copywriter on-call...
... to be with you in the trenches,
shoulder-to-shoulder, helping you as needed.
It's the perfect solution (and a dream come true!),
because you get the exact services you want... when you want them.
And
here's the best part...
... you don’t have to spend big bucks to “make
me yours”.
Let’s do a quick calculation.
Suppose
you’re currently selling one copy of a $197 video set each day. And I
write a headline or a list of bullets that boost your conversion rate
by a modest 20%. In the first month alone, your sales increase by
a whopping $1,182. And over a year’s time, $14,184. (Just
think if your conversions double or triple!)
Or let's say
you’ve written a $47 e-book but are having
trouble making sales. And I suggest a persuasion tactic that helps
you sell just 2 copies a
day. That’s $2,820 each month. ($33,840 for the year!)
(Oh, and don’t forget peace of mind. What's
it worth to you knowing you’re putting techniques in place that have
proven successful in the past?)
Look... I could go on with the possibilities all day, but
you get the point.
So here it is. I’m yours for as little
as $147... a pittance when compared to the extreme value you get
in return.
Now here's the thing...
... there are only
so many hours in a day.
And I "wish like heck"
that weren't the case.
Why?
Because my passion is to help internet marketers rake in
piles of profits. Frankly, I enjoy it more
than just about anything else I do.
Yes, I'm that
passionate about helping you.
But just like
everyone else on the planet, there's a limit to how many hours I can
work each day.
So the ball's in your court.
Will you...
... keep getting the same results you've been getting...
... or take action now to super-charge your sales copy, boost your conversions,
and skyrocket your profits?
You choose.
It's urgent that you decide now before my calendar fills up for the next
month.
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“On-Call Copywriting”
Act
Now To Secure Your Spot On My Schedule
YES!
Alex, I'm ready to make you my
“go-to guy” and have you:
-
Answer my
questions about copy
and persuasion
-
Write headlines and
bullets for my ads
-
Critique my sales pieces
-
Brainstorm
proven marketing strategies
and tactics with me
I understand and agree to the following terms of service:
Important -
CLICK HERE to view terms of service
Select The Number Of Hours You Want:
After payment, you will be re-directed to my
welcome page with further instructions.
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I'm ready and able to help your business
move to the next level... NOW!
Sincerely,
Alex Cohen
P.S. - My Skype ID is "alexcoh7".
My phone number is 1-410-215-9314. If you have any questions or
would just like to get acquainted, feel free to contact me between Noon
and Midnight, EST.
“The bottom line of
your quest for wealth and fame will always and forever be your ability
to craft a killer sales pitch.” (John
Carlton)
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It became a control
“I put together a great offer,
but my sales letter just felt like it was missing something. So
I hired Alex to work on it.
The moment I saw his
suggestions, I knew the sales letter would do well. It became a
control, making money by running paid traffic straight to the
offer (if you've been marketing for a while, you know that's
tough to do).
Alex is professional and easy
to work with. He's one of the very few people I trust to even
touch my copy.”
Jason Parker
es3marketingllc.com
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Expert in
marketing and copywriting
“Alex
Cohen has that rare quality of being both an expert in marketing
and copywriting. He is able to formulate a killer
marketing plan and then perfectly translate it to copy that
really works.
Alex has been a huge help to me and brought my work to a level I
could not have achieved easily on my own.”
Edward W.
Smith Author,
Speaker, TV Host Bright Moment
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Ability to break
through the clutter
“After spending years trying to
'break the code' on how to promote my products on the Internet,
I discovered Alex. Alex is a rarity in these times...an
extremely knowledgeable, empathetic coach.
I've found
his ability to break through the clutter and deliver the essence
of what's required in the simplest language possible to be
invaluable.
I highly recommend Alex for any help you may need in developing
your presence on the Internet.”
George H. Lutz
ThinkFutureFirst, Inc
Yonges Island, SC
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Valuable
feedback
“Alex,
Thank you so much for your valuable feedback. My partner also
thought it was extremely worthwhile. I've made the changes that
incorporate your suggestions, which I thought were right on the
mark.
I'm confident they will increase my conversion rate
significantly.”
Allan
Misch CEO Allan
and Allan, Inc. |
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